Enjoy Unlimited Music, Podcasts, Audiobooks and More with ZberZvuk
Zberzvuk: A New Music Streaming Service from Russia's Largest Bank
If you are looking for a new way to listen to your favorite songs, podcasts, audiobooks, and more, you might want to check out Zberzvuk, a music streaming service launched by Russia's largest bank, Sberbank. In this article, we will tell you everything you need to know about Zberzvuk, how it works, how it compares to other music streaming services, how to use it on different devices and platforms, and what are the benefits and drawbacks of using it.
What is Zberzvuk and how does it work?
Zberzvuk is a music streaming service that offers access to millions of tracks, albums, playlists, radio stations, podcasts, audiobooks, live shows, comedy shows, news, audio performances, sleepcasts, meditation music, and more. You can listen to music online or offline, create your own playlists or collections, discover new artists or genres, share your music with friends or family, and enjoy personalized recommendations based on your preferences and listening history.
The history and features of Zberzvuk
Zberzvuk was originally launched in 2010 as Zvuk, an independent music streaming service that aimed to provide legal access to music in Russia and other countries of the former Soviet Union. Over the years, Zvuk gained popularity among music fans and attracted investments from major players in the Russian internet market, such as Mail.ru Group and Yandex. In 2020, Zvuk was acquired by Sberbank, Russia's largest bank and one of the world's leading financial institutions. Sberbank rebranded Zvuk as Zberzvuk and integrated it into its new product family, which includes SberBox, a TV streaming device, and SberPortal, a smart speaker with a screen that offers voice and gesture recognition. Sberbank also announced its plans to invest in developing Zberzvuk's content catalog, user interface, functionality, and recommendation system.
The advantages and challenges of Zberzvuk
Zberzvuk's main advantage is that it is part of Sberbank's ecosystem, which has over 100 million customers in Russia and other countries. This means that Zberzvuk can leverage Sberbank's data, technology, payment tools, marketing channels, customer loyalty programs, and other resources to offer a better user experience and more value to its subscribers. For example, Zberzvuk can use Sberbank's data to understand the users' mood, preferences, behavior, location, activities, and interactions with other products and services in the ecosystem. This can help Zberzvuk provide more relevant and personalized recommendations for music and other audio content. Moreover, Zberzvuk can use Sberbank's payment tools to offer convenient and secure payment options for its subscribers. For instance, Zberzvuk can use SberPay, a payment tool that has features that go beyond the Apple and Google apps embedded in stores.
However, Zberzvuk also faces some challenges in the competitive music streaming market. First of all, Zberz Zberzvuk also faces some challenges in the competitive music streaming market. First of all, Zberzvuk has to compete with other well-established and popular music streaming services, such as Spotify, Apple Music, YouTube Music, Yandex Music, and VK Music. These services have larger and more diverse content catalogs, more advanced features and functionalities, more loyal and engaged user bases, and more global reach and recognition. Secondly, Zberzvuk has to deal with the legal and regulatory issues that affect the music industry in Russia and other countries. These issues include the protection of intellectual property rights, the distribution of royalties, the taxation of digital services, the censorship of content, and the compliance with local laws and norms. Thirdly, Zberzvuk has to cope with the changing consumer preferences and expectations in the music streaming market. These preferences and expectations include the demand for higher quality audio, more interactive and social features, more exclusive and original content, more personalized and curated recommendations, and more affordable and flexible subscription plans.
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How to use ZberPay for payments on Zberzvuk
How to listen to live shows and comedy shows on Zberzvuk
How to use sleepcasts and meditation music on Zberzvuk
How to access the latest releases and top charts on Zberzvuk
How to listen to music from different countries and cultures on Zberzvuk
How to create and edit your profile and collections on Zberzvuk
How to use social media features on Zberzvuk
How to solve common problems and issues on Zberzvuk
How to learn more about the history and vision of Zberzvuk
How to give feedback and suggestions to the Zberzvuk team
How to become a beta tester for new features on Zberzvuk
How to find and join the Zberzvuk community online
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How does Zberzvuk compare to other music streaming services?
One of the most common questions that potential users might have about Zberzvuk is how it compares to other music streaming services in terms of market share, pricing, subscription options, content, and quality. Here is a brief comparison of Zberzvuk with some of its main competitors:
The market share and audience of Zberzvuk
According to the latest data from Sberbank, Zberzvuk has over 4 million monthly active users (MAU) and over 1 million paying subscribers as of June 2023. This makes Zberzvuk one of the leading music streaming services in Russia and other countries of the former Soviet Union. However, Zberzvuk still lags behind some of its competitors in terms of market share and audience size. For example, Spotify has over 365 million MAU and over 165 million paying subscribers worldwide as of June 2023. Apple Music has over 75 million paying subscribers worldwide as of December 2020. YouTube Music has over 50 million paying subscribers worldwide as of September 2021. Yandex Music has over 10 million MAU and over 5 million paying subscribers in Russia as of December 2020. VK Music has over 100 million MAU in Russia as of December 2020.
The pricing and subscription options of Zberzvuk
Zberzvuk offers various pricing and subscription options for its users depending on their needs and preferences. The basic subscription plan costs 169 rubles ($2.3) per month and gives access to unlimited music streaming online or offline, personalized recommendations, exclusive content, podcasts, audiobooks, live shows, comedy shows, news, audio performances, sleepcasts, meditation music, and more. The family subscription plan costs 269 rubles ($3.7) per month and gives access to up to six accounts under one payment method. The student subscription plan costs 85 rubles ($1.2) per month and gives access to the same features as the basic plan for students with a valid student ID. The SberPrime subscription plan costs 199 rubles ($2.7) per month and gives access to not only Zberzvuk but also other Sberbank products and services, such as SberBox TV streaming device, SberPortal smart speaker with a screen, SberZvono video calling app, SberCloud cloud storage service, SberSpasibo loyalty program, SberPay payment tool , and more. The SberPrime subscription plan is free for Sberbank customers who have a monthly income of over 30,000 rubles ($410) or a monthly spending of over 15,000 rubles ($205) on their Sberbank cards.
Zberzvuk's pricing and subscription options are generally cheaper and more flexible than those of its competitors. For example, Spotify's basic subscription plan costs $9.99 per month and its family subscription plan costs $14.99 per month. Apple Music's basic subscription plan costs $9.99 per month and its family subscription plan costs $14.99 per month. YouTube Music's basic subscription plan costs $9.99 per month and its family subscription plan costs $14.99 per month. Yandex Music's basic subscription plan costs 229 rubles ($3.1) per month and its family subscription plan costs 349 rubles ($4.8) per month. VK Music's basic subscription plan costs 149 rubles ($2) per month and its family subscription plan costs 249 rubles ($3.4) per month.<